UK social media stats in latest Ofcom report
BBC News posted a short summary on the latest UK Ofcom report published today, which contains a number of interesting stats on UK use of social networks.
Though somewhat expected, in short the study highlights a major rise in the use of social networking websites. Some key stats include:
- 50% of internet users visit Facebook and spend an average of six hours a month on the site (increasing from four hours in May 2008).
- The proportion of 25 to 34-year-olds who said they had a social networking site profile grew by six percentage points in a year to 46% and to 35% among 35 to 54-year-olds.
- Men are more likely to watch catch-up TV
Perhaps more surprisingly, however, is that the proportion of 15 to 24-year-olds with such a profile dropped from 55% in the first quarter of 2008 to 50% in the first quarter of 2009.
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